“ We have printed a moon calendar for many years as a promotional gift; dark blue square with black printing. "
" While the calendar has been popular, we want it redesigned to feature the artistic side of our print business – if it turns out well, I can get the Museum of Modern Art to sell it in their shop. ”
Davis Delaney Arrow
The calendar did turn out well and was sold at the Museum of Modern Art,
and won an Art Directors Club Award.
Updated versions of this design have been sold for more than three decades.