“ We have printed a moon calendar for many years now as a promotional gift. It is square, dark blue with black text and moons. "
" While the calendar has been popular, we want it redesigned to feature the artistic side of our print business – if it turns out well, I can get my client at the Museum of Modern Art to sell it in their shop. ”
Davis Delaney Arrow
The calendar did turn out well and was sold at the Museum of Modern Art. Additionally it won an Art Directors Club award.
Updated versions of this design have been sold for more than three decades.