In addition to having a very successful launch in the US, the new design of Summer Soleil was picked up in South America, Canada and the UK markets.

The new package is part of a branded look for L'Oréal's hair products. New photography brought a more fashion editorial feel to the pack, appealing to young consumers. Sales increased by 35% after launch.

Package Design
Summer Soleil and Spritz

L'Oréal USA/International
New York, NY