 Jane Barber Design | Package Design | Redesign of Brand |
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A redesign was undertaken to boost sales and conform to the new look for L'Oréal branding yet retain existing user equity. This design was picked up internationally after a very successful launch. Subsequent reprints cut back on printing and stamping options, making the pack more cost effective and easier to recycle. Even so, the design remains strong with an excellent shelf presence. |
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