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Spritz Bottle Designs Summer Soleil Spritz line extension exploratory for new bottle designs. Bottle designs were requested for free standing bottles, on shelf with no carton. They were to be appealing to teens, easy to tote around to use in the sun, and have a wide front for graphics. Designs and engineering drawings were developed, models constructed. Below is the printed carton; new bottles were deferred. |
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Permiere Perm A redesign was undertaken to boost sales and conform to the new look for L'Oréal hair branding, yet retain existing user equity. The design was picked up internationally after a very successful relaunch in the US. Subsequent reprints cut back on printing and stamping options, making the pack more cost effective and easier to recycle. Even so, the design remains strong. —spritz bottle designs
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Displays and Promotion Displays, shelf talkers, coupons, risers, product education materials; many in-store pieces have been created for L'Oréal hair care and Clairol brands. |
“ Summer Soleil really needs a facelift.
No money has ever been spent on packaging or advertising; and it sure looks it. ”
“ Young. Editorial feel. Bright, sunny... ”
" Line extend into spritz; design a carry along bottle. Let's try it without a carton, so design a new bottle for this. "